Five Reasons Wireless Bras Are Becoming the New Default

100+ reviews

How many times has your bra let you down?

Straps that dig in. Underwires that poke until you’re counting the hours to take it off. We’ve all been there and once you notice the discomfort, it’s impossible to ignore. The wrong bra can ruin your comfort and confidence.

Enter the wireless BioFlex™ Daily Bra Range. Designed by women for women. Lightweight, seamless and supportive from the moment you put it on: until the moment you take it off. Here are 5 reasons why they will change the way you think about bras.

1. Wireless Support. Feels Like Freedom

Ditch the underwire without sacrificing shape or support. The BioFlex Bra uses a tailored jelly strip that follows the natural curve of your bust. This flexible support lifts and stabilises while remaining comfortable throughout the day.

2. Seamless Confidence Under Every Outfit

No awkward lines and no bulges. The smooth, seamless design means you can wear it under anything from a fitted tee to a work blouse with total confidence.

3. Gentle Hold With Bonded Support

Underarm bonding and smoothing bra wings help reduce bulging around the sides and back. This creates a clean silhouette so the bra sits smoothly under clothing.

4. Smooth Shape From Every Angle

Crafted with our premium four-way stretch fabric BioFlex™, these bras stretch and mould to your shape for a perfect fit.

5. Customizeable Fit

Featuring wide wings and adjustable straps, these bras allows for customisation across various fits.

BioFlex™ Wireless T-Shirt Bra

100+ reviews

Made from our signature buttery-soft BioFlex™, this t-shirt bra offers unparalleled support and confidence. Ideal for everyday wear thanks to a wireless, seamless design.

£54.00

Travel Underwear Bundle:

BioFlex™ Bra Bundle

Any 2 for 5% off.

Any 3 for 10% off.

Any 4 for 15% off.

Discount applies at checkout.

Color:

Black