Our Materials

Take a look at your sock drawer. If it’s anything like ours used to be, it’s a sad scene. One that had us stinking, scratching, and sweating. Honestly, we preferred being barefoot. 

The problem with wool? They’re warm, soft, and antibacterial to stop the stench. But they’re not moisture-wicking and breathable, so your feet can overheat. 

The problem with cotton? They’re breathable and soft at first. But they get harder with every wash, and your feet can get cold and stinky, fast. Most brands blend cotton with polyester, which might be a good solution for their wallets, but it isn’t a good solution for you. 

The problem with bamboo? They’re soft and silky, but they won’t keep your feet warm and stink-free, and they also won’t last long — probably not even halfway through the first season of Friends. 

And the problem with polyester? They’re durable and stretchy. But they lack breathability. And moisture-wicking. And temperature-regulating. And most importantly, comfort. They won’t keep your feet warm. Or cool them down. They don’t protect from blisters. Or prevent odour. Shall we keep going?

Basically, the textiles industry takes too many shortcuts and doesn’t think about what’s best for your skin. We prefer to take the scenic route. 

Supreme CoolBlend™ is the natural solution, blending together Aussie Merino Wool and Organic Cotton to get the best out of both materials. So they’re cool in summer. Warm in winter. Soft like marshmallows. Strong like your grandmother. Keeps up with you on hikes, marathons, and weekends spent sliding around the house. And no sweaty foot smells. Ever. 

But cotton is a plant fibre and wool is an animal fibre — they have different lengths, require different spinning machines, and are harder to blend together. They told us we couldn’t do it. We told them to take a hike. And then we did it.

So, we could tell you our Supreme CoolBlend™ gives you the best of both the plant and the animal worlds, that it’s natural, hypoallergenic, temperature-regulating, antimicrobial, moisture-wicking, anti-sweat, anti-stink, sustainable, durable, grown with zero harmful chemicals, and is four times more breathable and twice as durable as polyester. 

Or we could simply tell you that the world’s most comfortable socks finally exist.

We knew the hurdle we had to hop over. Plant and animal fibres don’t mix well together. But we were determined to create the best product, using the best materials, to achieve the best feels. So we began working with textile experts who have been in the game for over 40 years. And then we met Ms Yu, a textile specialist who believed in our mission.

Our game-changing blend required specific materials and twelve additional processes, and that’s before we even begin spinning the yarn together. Working with Ms Yu, we designed, trialled, errored, wore the socks in the wild, redesigned, and repeated. We questioned what we were doing — many times. But we didn’t stop until we created the most comfortable socks, known to foot. 

And so, Supreme CoolBlend™ was born. 

Literally. They trap heat and moisture, leaving you sweaty and stinky. Which is cool, if you never want to actually feel cool. 

The problem with wool? It’s warm, soft, and antibacterial to stop the stench. But they’re not moisture-wicking and breathable, so your body can overheat. 

The problem with cotton? It’s breathable and soft at first. But they get harder with every wash and can cause your body to get cold and stinky, fast. 

The problem with bamboo? It’s soft and silky, but they won’t keep you warm or last long — probably not even halfway through the first season of Friends. 

And the problem with polyester? They’re durable and stretchy. But they lack breathability. And moisture-wicking. And temperature-regulating. And most importantly, comfort. They won’t keep you warm. Or cool you down. They’ll cause chafing. And odour. Shall we keep going?

Basically, the textiles industry takes too many shortcuts and doesn’t think about what’s best for your skin. We prefer to take the scenic route.

BreezeBlend™ is the natural solution, blending Aussie Merino Wool and Eucalyptus Tree Fibres — aka TENCEL — to get the best out of both materials. Cool in summer. Warm in winter. Moisture-wicking to reduce sweat patches. Antibacterial to prevent body odour. Your body’s new best friend. 

But eucalyptus is a plant fibre and wool is an animal fibre — they have different lengths, require different spinning machines, and are harder to blend together. They told us we couldn’t do it. We told them to take a hike. And then we did it.

So, we could tell you our BreezeBlend™ gives you the best of both the plant and the animal worlds, that it’s hypoallergenic, temperature-regulating, breathable, lightweight, quick-drying, sustainable, durable, and grown with zero harmful chemicals, making them safer for you and the farmers who grow them. 

Or we could simply tell you that the world’s most breathable material finally exists. 

We knew the hurdle we had to hop over. Plant and animal fibres don’t usually mix well together. But we were determined to create the best product, using the best materials, to achieve the best feels. So we started working with textile experts who have been in the game for over 40 years, plus Ms Yu, a textile specialist who believed we could make the impossible, possible. 

Our game-changing blend required specific materials and twelve additional processes, and that’s before we even begin spinning the yarn together. Working with Ms Yu, we designed, trialled, errored, tested the material in the wild, redesigned, and repeated. We questioned what we were doing — many times. But we didn’t want to stop until we created the most comfortable products, known to skin. And then we had a breakthrough. 

Supreme BreezeBlend™ was born.

Traditional undies have been getting our knickers and boxers in a twist for too long. And we’re not alone. Common complaints run from the seams — irritating and uncomfortable — right down to the fabrics — itchy, unbreathable, and odour-inducing. 

Underwear is something we wear every day. (Unless you prefer to go commando.  Ballsy move.) But for the rest of us, we expect our undies to tick a lot of boxes — and rightly so. They should be comfortable, supportive, and durable at the very least. Bonus points if you’re proud to show them off in the bedroom. And since we weren’t happy with what we were finding on the shelf, or in our own underwear drawer, we decided to design our own.

NudeTech™ is our second skin technology. You might even forget you put underwear on at all. It combines a super fine tree fibre called Modal and our signature seamless technology, creating a material that’s softer, more breathable, and eco-friendlier than cotton. Did we mention it’s also hypoallergenic for sensitive skin? Now we did. 

Reinventing a closet classic in a more comfortable and sustainable way was no small feat. But we were determined to create the best product, using the best materials, to achieve the best feels. So we started working with textile experts who have been in the game for over 40 years, plus Ms Yu, a textile specialist who believed we could make the impossible, possible. 

Working with Ms Yu, we engaged in a production process using sustainably harvested beech trees, a process that uses less water and energy than cotton. We designed, trialled, errored, tested the material in the wild, redesigned, and repeated. We questioned what we were doing — many times. But we didn’t want to stop until we created the most comfortable products, known to skin. And then we had a breakthrough. 

NudeTech™ was born.

Traditional undies have been getting our knickers and boxers in a twist for too long. And we’re not alone. Common complaints run from the seams — irritating and uncomfortable — right down to the fabrics — itchy, unbreathable, and odour-inducing. 

Underwear is something we wear every day. (Unless you prefer to go commando. Ballsy move.) But for the rest of us, we expect our undies to tick a lot of boxes — and rightly so. They should be comfortable, supportive, and durable at the very least. Bonus points if you’re proud to show them off in the bedroom. And since we weren’t happy with what we were finding on the shelf, or in our own underwear drawer, we decided to design our own.

RegSilk™ is our ultra-smooth technology. Made from silkworm cocoon protein fibres to create the silkiest fabric, perfect for daily wear. You’ll feel like you’re wearing nothing at all. 

We could also tell you it’s antibacterial, stink-free, durable, luxurious, and best of all, sustainable. Or we could just tell you you’ll want to wear it all day, every day. The end result? Comfortable, irritation-free underwear that won’t itch.

Reinventing a closet classic in a more comfortable and sustainable way was no small feat. But we were determined to create the best product, using the best materials, to achieve the best feels. So we started working with textile experts who have been in the game for over 40 years, plus Ms Yu, a textile specialist who believed we could make the impossible, possible. 

Working with Ms Yu, we engaged in a waste-free production process that regenerates silk fibres left over after the production of silk. We designed, trialled, errored, tested the material in the wild, redesigned, and repeated. We questioned what we were doing — many times. But we didn’t want to stop until we created the most comfortable products, known to skin. And then we had a breakthrough. 

RegSilk™  was born.

You know that new towel feeling? Soft, cosy, fluffy. There’s a reason you only get it with new towels. After a few washes, towels are designed to get harder, scratchier, and scruffier. The threads pull tighter with every wash, leaving no room for fluffiness.

If you’re anything like we used to be, we can take a guess at what’s in your linen cupboard. Towels that are scratchier than sandpaper. Scruffier than wet dogs. Heavier than carry-on luggage. Towels that get harder with every wash. That are impossible to fold neatly. And even impossible-er to dry quickly.

Throw in the towel. We’ve made something better. Supreme AirFibre™ is half the weight of traditional cotton towels, but two times more absorbent. Did we mention it gets softer and fluffier with every wash? Who knew doing laundry could be so satisfying? (We did.)

We could also tell you that our signature Supreme AirFibre™ is anti-pilling, quick-drying, and travel-friendly. Or maybe you’d rather hear that we did a lot of product testing to make something we feel comfortable using ourselves. An extra perk of all that product testing? We’ve never been cleaner.

With a unique twisting technique from Imabari Japan. Come closer and we’ll let you in on the secret: the trick is adding a water-soluble yarn to our cotton threads. 

We know what you’re thinking: doesn’t that mean the yarn dissolves? Yes! Exactly! When you wash your towel, the yarn does dissolve, which creates a gap between the cotton threads. This gap means air can flow through and dry your towel faster, and there’s more space between fibres to absorb water. It stops threads from clumping and sticking together — the main reason for hard, scratchy towels. 

Blending with water-soluble yarn also means we can use less cotton, but also higher-quality cotton. See? Less really is more.