Browse Socks & Underwear. Ankle, quarter, calf and no-show socks sit alongside Lipstick Underwear™ essentials. The top drawer, covered.



Socks and underwear are the two things you put on every single day and think about least. They’re also the two most likely to be old, stretched or mismatched. This is the whole range in one place — every sock length and every underwear style, so you can restock both at once.
Socks and underwear wear out on the same schedule and for the same reason: daily wear, hot washes, and elastic that gives up long before the fabric does. Most people replace them reactively, one failure at a time, which is how a drawer ends up with fifteen pairs and three that are actually good. Restocking both at once resets the whole drawer, and it’s the cheapest upgrade in a wardrobe per day worn.
Next-to-skin garments are where fibre choice matters most, because they’re in contact with sweat all day. Synthetics trap moisture against the skin and hold odour-causing bacteria in the fibre; Merino wool moves moisture as vapour before it becomes sweat and is naturally odour-resistant, which is why a Merino sock stays civil through a full day and a polyester one does not. The same logic applies a layer up, which is why our underwear uses TENCEL™, Modal and Merino blends rather than cheap polyester.
A practical rule: enough to cover your longest gap between washes, plus two. For most people washing weekly that’s around nine pairs of each. Fewer than that and you’re wearing the worn-out ones at the end of every cycle — which is usually why people think they dislike a sock they actually bought and liked eight pairs ago.
Free shipping on orders over $99, and a 100-day risk-free trial on everything — wear them, wash them, and send them back for a full refund if they don’t feel right.